We all love a snappy, impactful quote, so here’s three of my favourite content marketing excerpts that are guaranteed to get you thinking. And, if you’re feeling inquisitive, then you can click on the quote to read the full article too – enjoy!
“Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.”
David Beebe, VP Global Creative and Content Marketing, Marriott International.
This is so true, both in life and in content marketing. There is a time and a place for showing your credentials and giving information about your business, but content marketing isn’t it.
Try to avoid talking about your brand in your content; the idea is that people will grow to value what you offer them freely, and then when the time comes for them to make a purchase they remember you and come back to you.
Great content marketing is all about your audience – what they want and need – ask yourself ‘how can we inspire, inform, educate or entertain?’
Jon Buscall, CEO, Moondog Marketing and Media.
A fantastic quote that gets across one of the unique elements of content marketing – that it is a long-term commitment taking time, energy and patience. It isn’t a quick hit that will bring overnight success, it might take months (or even years) to generate sales from this type of marketing. Before the sales comes the relationship with your audience, and this is built by providing them with real benefits via your content.
“I think that it’s human, it’s personal, it’s relevant, it isn’t greedy, and it doesn’t trick people. If the recipient knew what the sender knows, would she still be happy? If the answer to that question is yes, then it’s likely it’s going to build trust.”
Your goal with content marketing should be to build trust, and this quote, from marketing legend Seth Godin, describes what he thinks good content should look like. It doesn’t have to be complicated or fancy, but it should serve a purpose, be honest and feel authentic.
I hope that these three top content marketing quotes have inspired you like they have me. Let me know your favourite content marketing quotes too, I’d love to hear them.
Have a look at my article How to write web content for SEO if you’re interested in writing compelling content that improves your website’s ranking in search engine results.