It was a big shock to me when I learnt that regular paraffin candles put toxins into the air when they are burnt. I’m not quite sure why I was surprised by this, after all, they are made from paraffin wax and that is a by-product of petroleum refinery – yep, the stuff that you … Continue reading Beeswax Candles
During my 20+ year career in marketing, PR and copywriting, I've marketed everything from financial technology to carpets to care homes to restaurants to children's nurseries. In these last 18 months though, I've experienced some major life events that have made me stop and reflect on what I really want to do. So, I'm listening … Continue reading A slight change in direction
I've come across a number of websites recently that display the 'not secure' message in Google's browser bar. If this is showing on your website read on to find out what it means and how to fix it. Google browser warnings I'm no techie, so I'll spare you any detailed explanations here ... basically, … Continue reading Is your website secure?
Does your business have a blog? If not you could be missing out on a valuable opportunity to connect with your customers and improve your website's ranking on search engines.
What do you actually need to do to ensure your email marketing is GDPR compliant? 5 tips to get started and avoid a last minute panic in May!
Rebranding a luxury service, developing a marketing plan for the business and supporting the opening of a fine jewellery boutique - these are some of the services I've provided for N.J. Geddes Fine Jewellery. My latest case study looks at branding for small businesses, how photography can inspire a brand and how to bring it all to life.
Thank you to the lovely Jacqui Cooper for providing me with some feedback on my marketing and proofreading work for her image consultancy business. I've put together this case study outlining how we work together and some of our successes - including a phenomenal 44% average open rate for Jacqui's email newsletters. Jacqui Cooper … Continue reading Jacqui Cooper
It’s that time of year when you’re thinking about resolutions and new or different ways of doing things, so why not do the same for your email newsletter? To prevent your e-communications from becoming stagnant, freshen them up with some of these quick and easy ideas. 1. Mix things up a bit Do you … Continue reading 5 Quick ways to refresh your email newsletter
Three top content marketing quotes that are guaranteed to get you thinking. And, if you’re feeling inquisitive, then you can click on the quote to read the full article too – enjoy!
Are you bamboozled by the vast array of jargon used online these days? Does complicated technical terminology leave you dazed and confused? Well, if so this blog’s for you. I’ve busted the most common SEO (that’s Search Engine Optimisation, by the way) phrases so that you don’t have to – as well as including a few … Continue reading SEO jargon buster