During my 20+ year career in marketing, PR and copywriting, I've marketed everything from financial technology to carpets to care homes to restaurants to children's nurseries. In these last 18 months though, I've experienced some major life events that have made me stop and reflect on what I really want to do. So, I'm listening … Continue reading A slight change in direction
Does your business have a blog? If not you could be missing out on a valuable opportunity to connect with your customers and improve your website's ranking on search engines.
Thank you to the lovely Jacqui Cooper for providing me with some feedback on my marketing and proofreading work for her image consultancy business. I've put together this case study outlining how we work together and some of our successes - including a phenomenal 44% average open rate for Jacqui's email newsletters. Jacqui Cooper … Continue reading Jacqui Cooper
It’s that time of year when you’re thinking about resolutions and new or different ways of doing things, so why not do the same for your email newsletter? To prevent your e-communications from becoming stagnant, freshen them up with some of these quick and easy ideas. 1. Mix things up a bit Do you … Continue reading 5 Quick ways to refresh your email newsletter
Three top content marketing quotes that are guaranteed to get you thinking. And, if you’re feeling inquisitive, then you can click on the quote to read the full article too – enjoy!